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Calendar programmes for Belgian brands

HB Marketing Digital LLP (London, 2020) transfers a method — campaign cap, Wednesday lock, brief spec — to Belgian marketing teams. OC431807. Retainers from €250/month. This site does not sell media space.

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LLP · LondonGDPR readySince 2020

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Belgian brands & houses

Three levers of a calendar programme

We do not run a media shop on guscokrud.website. We frame how a team decides campaign count, Wednesday and the brief before adding another media line.

Calendar

Campaign cap

A Belgian brand often fails because it keeps nine campaigns “just in case”. We set 3 to 5 followed lines, a written stop-list and a quarterly rhythm.

  • Grid of 3–5 lines
  • Written stop-list
  • Quarterly review
  • One-page brief card
Lock

Wednesday lock

The plan changes “when the weekend arrives”. We install a Wednesday lock: one-page agenda, freeze time, no Friday versions.

  • Wednesday 40 min
  • One-page agenda
  • Announced lock
  • 90-day review
Brief

Brief spec

A “nearly ready” brief is not read. We write the spec — 3 messages, 5-day delay, vanity refuse list — and train the floor.

  • One-page spec
  • 3 messages only
  • Announced delay
  • Clear refuse list

Partner retainers

Ongoing support. Cancellable after the first period, 14-day notice. No media buy inside the retainer. HB is a UK LLP, not a sales house.

Grid

€250 / month
To frame one team
  • 60-min monthly call
  • Email support on working days
  • 1 calendar review / quarter
  • Grid & Wednesday canvas
  • Shelton checklist
Choose Grid

House

€1,000 / month
Several brands / languages
  • Everything in Calendar
  • Named lead
  • Weekly points
  • Internal team training
  • Second language / region
  • Comms reporting
Choose House

Retainers do not cover media space, a studio or a media contract. Any delivery is a separate written quote.

Case notes

Method transfers — not a space catalogue.

Brand · Brussels

Grid cut from 9 to 4

Nine open campaigns, four readable. Agenda, brief card, stop-list. Three internals trained.

Orphan lines −23 % · lock +15 %
House · Ghent

Wednesday lock in 90 days

Five “urgent” plans a week. One ritual, one lock, no Friday versions.

Lock held 11 weeks out of 12
Network · Liège

Brief spec to 3 messages

16-slide briefs. Three messages, five working days, vanity refuse list.

Read time −28 % · “why” tickets −13 %

What teams say

★★★★★

“They refused our sixth line ‘because the weekend is coming’. The grid holds on Monday.”

Inès LambertLead, Lys Calendrier
★★★★★

“Wednesday lock calmed the versions. We have one page, not a Slack thread.”

Bram VercruysseComms, Schelde Lock
★★★★★

“The Calendar retainer saved us calling an agency at every review. We have three messages.”

Chloé RenardHouse, Meuse Brief

Why HB

A Covent Garden address since 2020, a Belgian market, one discipline: fewer campaigns, more visible decisions. LLP — not a sales house on this site. No SIC code filed at the register.

Since 2020

UK LLP OC431807, London.

Programme, not a shop

We do not sell space on guscokrud.website.

Belgium focus

Walloon and Flemish brands — two languages, one grid.

3 indicators

Orphan lines, Wednesday lock, brief read.

Latest insights

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